Tiktok Folio

Setting Realistic Expectations

No Guaranteed Results – TikTok is a social media platform with unpredictable algorithms, meaning no specific results can be guaranteed. However, Chrysanthemum Bookish will use proven strategies to maximize exposure.Goal-Oriented Growth – The aim is to achieve 800 – 1,500 average daily views on videos. While this is the goal, actual results will vary based on engagement, content performance, and TikTok trends.90-Day Performance Review – If the daily view goal is not met within 90 days, services will be discontinued unless the client requests to continue.Organic Growth Strategies – The focus is on organic engagement and visibility, avoiding paid promotions or artificial methods that violate TikTok’s policies.Consistency is Key – Success on TikTok requires regular posting. Chrysanthemum Bookish will maintain a consistent posting schedule to maximize algorithm favorability.Creative Freedom with Guidance – While recommendations will be provided, authors should expect collaboration in content creation, including providing footage, book information, and brand voice preferences.Trend Utilization – Content will incorporate TikTok trends, sounds, and hashtags where relevant to increase reach, but viral success is never guaranteed.Analytics & Reporting – Clients will receive updates on engagement metrics, viewership trends, and strategy adjustments to track progress.Community Engagement – Interaction (replying to comments, engaging with other creators) is part of the strategy to build an active audience, but customer involvement may enhance results.Adaptability – Strategies may evolve based on TikTok’s changing algorithm, audience response, and book genre, ensuring a flexible approach tailored to each author’s needs.

Method Overview

At Chrysanthemum Bookish, we implement a carefully developed strategy that blends the methods of Bobby Kim and Kate Hall, along with our own proven techniques, to maximize an author’s presence on TikTok.Community-centric content is a priority, drawing from Bobby Kim’s strategies. We create posts that encourage favoriting, which signals TikTok’s algorithm to push content further. Our approach also includes conversation-driven posts that invite comments and shares, helping to build a loyal and engaged audience. By using an offbeat marketing style, we craft storytelling techniques that resonate with niche reader communities.Organic growth and content longevity are key elements of our approach, inspired by Kate Hall’s expertise. We focus on creating evergreen content that remains relevant long after posting, increasing its long-term reach. Our strategy also involves cross-promotion, allowing content to perform across multiple platforms while maintaining a focus on free, algorithm-friendly growth to ensure sustainable engagement.The TikTok carousel approach is an effective method we employ to enhance engagement. Multi-frame storytelling is particularly useful for showcasing books, whether through before-and-after transformations, series-based content that keeps audiences coming back, or layered storytelling techniques that maximize watch time.Branding is a crucial component of our method. We ensure that every author’s content is aligned with a consistent aesthetic, including carefully selected colors, fonts, and themes that reflect their genre and personal brand. A strong and cohesive identity makes an author’s TikTok presence more recognizable and impactful.Hook writing and retention strategies play a major role in capturing and keeping audience attention. We focus on strong opening lines within the first one to three seconds, implementing curiosity gaps that leave viewers wanting more. Text overlays and captions are also utilized to reinforce key messages and enhance viewer engagement.Hashtag optimization is another essential part of our strategy. We conduct ongoing research to select the right balance of trending, niche, and general hashtags, ensuring content reaches the most relevant audience. By continuously adjusting our approach, we align with TikTok’s evolving algorithm to maximize discoverability.The use of trending sounds is a powerful way to boost video reach, and we incorporate the best available TikTok sounds to enhance performance. Additionally, we apply sound layering techniques to make videos stand out within the platform’s algorithm, increasing engagement potential.Crucial TikTok training is a fundamental part of our process to ensure long-term success. We begin with a one-week intensive training period, covering the basics of the algorithm, engagement strategies, and content creation techniques. Following this, we provide daily training and ongoing support, helping authors refine their posts, stay on top of trends, and optimize audience interaction.Data-driven analysis is a core part of our approach, allowing us to track engagement metrics, viewership trends, and adjust strategies as needed. We monitor content performance regularly to ensure the best possible results.The ultimate goal is to create sustainable, long-term growth for authors on TikTok.

Name Dropping

Authors

Authors Chrysanthemum has worked with in the past or are currently working with include:Aria Grace, Alex Liddell, Madeline Fay, Lorelei M. Hart, Sky Blu, Amber Morant, Talia Lockwood, A. M. Matsuda, Alexandra Banks, Cassie Lein, Emilie LaForet, Maude Jensen, Rebekah Gainere, Layla Quinn, Marie MacKay, Nora Cole, Maddison Cole, Kia Russell, Becca Steele - and many, many more.

• Main Website